Even Revel’s Facebook web page bears their new slogan: Gamblers Wanted
Oahu is the very first good news since Atlantic City’s newest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
With its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive right on the front side associated with casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ strategy is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the numbers for each of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other casinos that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 percent jump in comparison to last year.